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9 Rules For Starting Your
Own Poultry Farm
01. Choose Your Poultry Sector
Poultry farming is a wide industry. Basically, there
are two types of the farming you can choose from –
broilers and layers. Broilers are chicken that you raise
for meat. Layers are chicken that you raise for eggs.
Then, there is the business of incubating eggs and
raising chicks.
Usually chicken farming business operates in multiple
sectors. So, decide if you want to operate in all
sectors or you want to restrict your business to just
one or two sectors of your choice specially in the
beginning.
Following are the niches you can choose from.
»» Meat
production (Broilers breeding)
»» Egg production (Layers breeding)
»» Poultry feed production
»» Chicken breeding (Hatchery)
»» Egg and meat processing
02. Choose The Type Of Bird
Poultry farm owners rear many types of birds. Your small
poultry farm may start by focusing on two to three birds
and then include more birds later as the business grows.
Mostly, poultry farms raise birds such as domestic fowl
or chicken as broilers and layers, duck, goose, quail,
guinea fowl, turkey, pigeon, and peacock. You should
also determine whether to rear broilers or layers. This
is basically the choice to start farming for meat
production or egg production.
03. Create Your Farm Logo
While starting a chicken farm, you have to name it
properly. You may find lots of farm name ideas. However,
pick the one that suits your type of farm the best. Get
a web page design for your farm right after you are done
choosing the name.
Another essential step you should take is to have a
unique poultry farm logo for your business. Your logo
will be everywhere on your farm products when you market
them. The logo will also be on your marketing material
such as visiting cards, websites and many other places.
Therefore, make sure that your logo becomes a tool to
show that you run a professional poultry farming
business.
Crowdsourcing site Designhill can help you to design a
logo at a very low price. Many talented logo designers
will read your design brief to create your logo with new
concepts. Designhill is an outstanding platform for
bringing together business owners and graphic designers
to create design products.
04. Set Farm Location
You should think of setting your poultry farm at the
most appropriate location. It is important that the
location has all the necessary facilities. Try to build
your poultry farm a little away from the town so that
you can have the land and labor at a cheaper cost.
However, setting up the farm too far away from the
nearest town will be a mistake. Remember that you need
to approach a town more often to target your consumers
Moreover, a location too away from city may cost you
more on transportation.
05. Get Financial Help
You may not be having much money at hand when starting
your own farm. But setting up a poultry farm needs
sufficient funding. You will be buying a lot of
equipment such as feeders, drinkers, perches, lighting
system, incubators, heaters or brooders, and many more.
Most importantly, you need a huge amount of funds to
purchase land. You will put facilities to enhance your
productivity. Moreover, you require funds also to pay
salaries of your staff/laborers. So, analyse your
financial requirements. Then, apply for a bank loan or
try some other sources of financing your farming
business.
06. Spread A Word For Your Farm
You meet many people on daily basis. Tell them about
your plans to start your own poultry business. Start
from talking to your friends and neighbors. Visit events
related to poultry farming and try to make friends with
as many people as you can. You may meet some of your
potential clients. Make all of them aware of your
farming plans and take their advice.
When you contact people and clients, present your
business card to them. This is a professional way to
introduce your business. The business card design must
include your contact details like your phone number, fax
number, and website address. They will keep your card
and many of them will contact you whenever they need
your poultry products. They will remember your poultry
business whenever they will have a requirement.
07. Hire Professionals
Many aspects of poultry farming are such that they
should be handled only by experienced people who know
the nuances very well. So, hire only professionals who
have many years of experience in the farming. But
farming is not labor intensive, if you can involve
technology.
However, you will also need an administrative officer or
manager to keep a close eye on your day to day affairs
of the business. Hire a manager who can double as your
account also to save cost on staffing.
08. Put Your Business On The Web
Most of your potential clients search and shop poultry
products online. If your clients are looking for poultry
farms around a town, they will first use search engines
to locate such businesses. If your farm is not on the
web, you are missing on a plethora of business
opportunities. Therefore, make it a point to have a
dedicated website for your poultry business.
When users visit your poultry website, it should make a
positive impact on them by its elements of colors,
typeface, images, and relevant information. Create a
website design that is easily navigational, loadable,
and user-friendly.
09. Market Your Farm Products
When starting your poultry business, one of the
significant things to keep in mind is the aspect of
marketing. Without having a marketing plan, it is hard
to achieve your business goals. To market your products,
make sure that you have properly analysed the demand and
supply situation for your products in your niche market.
Know your target consumer also to pinpoint consumer
profile.
You should then adopt cheaper means of reaching to your
consumers. For example, create and distribute flyers,
which are one of the cheapest means of marketing your
poultry products to masses. A creative flyer design will
draw attention of the recipients immediately and many of
them will think of buying your farm products. Your
poultry farm business can thrive if you take right steps
from the beginning. Pick right poultry sector that you
are interested in, choose the type of birds you want to
rear, find a perfect location for your farm, get
sufficient funds, hire a manager and staff, and market
your products.
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